With the drumbeat of Internet rumours growing about a possible loan deal for Pienaar too, Moyes will suddenly have quite a few options at his disposal. Our Scottish manager has got quite a bit of stick for being too defensive; and for being stubbornly obsessed with 4-5-1. This isn’t the case. In a number of games Moyes has flirted with 4-2-3-1 – a fluid and believe it or not attacking formation that could be perfect for a potential trio of attacking talents – Drenthe, Donovan, and Pienaar.

With a sharpness added to our midfield and a modest amount of money to spend (possibly more if our underperforming – albeit nice – Russian is sold) Moyes will have just one mission – buy a goalscorer. I trust him to do so.

There are people who inhabit an earth which is flat and where extra-terrestrials recovered from a crashed flying saucer at Roswell, New Mexico in 1947 are held captive to this day. These are probably the same people who believe that rag trade billionaire Philip Green controls, like some sort of puppeteer godfather, everything that goes on at Everton. There are others, let’s call them conspiracy theorists, who think that Bill Kenwright is involved in some sort of sophisticated long-term asset stripping operation and is quietly salting away millions, which could be spent on new players. These members of Goodison’s very own Tea-Party haven’t forced Kenwright to show his birth certificate yet, but they seem to believe that Everton’s annual report and accounts are some sort of elaborate work of fiction, prepared only to conceal the truth. Accounts incidentally which are audited by Deloitte’s (one of the worlds most respected accountancy firms), are filed with Companies House and the F.A., and are subject to the strict laws which impose fiduciary responsibility on all directors of the Club, responsibilities which, if breached, can lead to criminal charges. These Tea-Party delusionists also think that Kenwright has spent the last few years fighting off a stream of benign, football loving billionaires. If nothing else the interview which Kenwright conducted with three members of ‘The Blue Union’ earlier this week will have taken the wind out of some of the more far-fetched theories espoused by our friends from this parallel universe – though on second thoughts probably not.

It took me thirty minutes and two coffees to carefully and deliberately read what is described by The Blue Union as a “factual account of what was discussed.” The meeting is said to have lasted 3 ½ hours. So what was discussed during the missing three hours? The transcript as published is patently not that of a 3 ½ hour meeting. Was it taped, or recorded only in note form? What was redacted, and why? And if it was taped, was Bill Kenwright aware he was being recorded?

What we are provided with is an interview which seeks answers to certain key questions: Why has the search for a buyer failed? Is the ground ‘issue’ putting off potential acquirers/investors? Where has all the money gone? Laudable questions all, but too often the interrogation veers off into that parallel universe. Without being exhaustive let’s just look at a few of these red herrings.

Time is spent discussing ‘other operating costs’: Mark Jones asks, “people are scratching their heads about this rise in operating costs….it’s gone to £24m” The latest annual report does indeed put them at £23.79m, compared to £21.21m in 2009 and £21.07m in 2008. We see nothing odd or suspicious in a 13% increase in costs over 3 years – or 4.3% per annum. These costs cover all expenditures other than salaries; the costs of running Goodison and Finch Farm, team travel and accommodation, administration, catering. Yet Kenwright is hounded by our interrogators as though they have uncovered a secret donation to the Tory Party…as if!

Similarly a long passage of discussion relates to who precisely has been asked to undertake the search for a buyer or broker substantial investment in the club. Kenwright explains that in order to throw the net as wide as possible no one has an exclusive mandate to find a buyer. He has enlisted a wide range of banks and brokers including Goldman Sachs and Deutsche Bank. Our questioners then ask “Is Keith Harris involved?” Keith Harris is the chairman of investment banking firm Seymour Pierce. He has a track record of successfully brokering football club transactions, but then so does Amanda Staveley – another on Kenwright’s list. So we are unclear as to what the point is here.

Sir Philip Green is a smart business man and very rich. He is far too savvy to get involved in football club ownership. That he is a close friend and confidant of Bill Kenwright is well known, and must be of benefit to the club. Kenwright confirms that it goes no further than that; he is not a shareholder and has no interest in the club, except that is, to our friends in that parallel universe. Lots of energy was spent chasing down this phantom and linking it to the departure of Ex-CEO Keith Wyness, this was pointless and a waste of time.

Let’s turn to the single most important issue facing our club; the question of a new stadium. Comparatively little time was devoted to this. Even when Kenwright conceded that “I’m led to believe John Henry is willing to discuss it (a ground share)” our three friends didn’t have the nous to follow it up. This is a crucial proposal. The cost of building a new stadium is escalating fast, £250m a few years ago, is nearer £400m now and John Henry is stalling, looking at redeveloping Anfield while investing in the playing squad. It may be that a new stadium, for either club, is no longer a realistic proposition. So the fact that the Liverpool hierarchy are willing to talk about sharing a stadium is hugely significant. This is an absolutely critical matter, yet, as reported, it is given scant consideration – this question should have been aggressively pursued. Kenwright revealed that possible sites for a new stadium include Edge Lane, Speke and Stonebridge Cross but, for us, the ground share comment is by far the most significant revelation.

A few months ago CEO Robert Elstone blogged a detailed and concise description of the challenges and issues facing the club. This interview with the chairman, though more colourful and somewhat chaotic, merely emphasised what those of us in the real world already know: Everton is at its bank borrowing limit; barring fresh investment in the club, no money is available for player purchases other than that raised by player sales; an active search continues for investment in, or acquisition of, the club. In the meantime the self-sustaining model of financing and growing the club is the only way forward. This means a modernized, or new, or as seems increasingly likely a shared stadium, throwing off enhanced cash flow; a long term commitment to a gifted manager; acquisitions of young players; an active and productive youth development programme.

Bill Kenwright is doing his best. He is not, alas, the billionaire owner some crave. But he is a huge Evertonian and an honest and deceptively competent chairman. He appointed David Moyes and has guided the club to a consistent string of top eight finishes in the toughest league in the world. He is absolutely correct when he says that every other club – bar the petro-dollar fuelled Manchester City and Chelsea – regard Everton as ‘the model’ of club stewardship, who punch above our financial weight. Until or unless new investment is found this is the reality. Now get down to Goodison on Saturday and get behind the team.

When we went down 1-0 on Sunday, a stat was thrown out saying that Everton have come back to win from this deficit just once since World War Two. What relation does the Everton team of 1946 have to now? Nothing. We are the only things that bring these players together. Too many people are led by their jerking knees by a media which lives on sensationalism. There are too many words swirling around our beautiful game. How can people honestly believe that Moyes should be shown the door? The professionals we applaud are in a results driven business, but when did the fans become result driven too? By doing so aren’t these fans becoming glory hunters?

Nearly as meaningless as inane statistics are mottoes. “Nil Satis Nisi Optimum” was first used on our shirts in 1980, but has been our motto from the start. One wonders if Stoke City fans demand that their players spend at least five days a week slaving at pottery wheels to slake the demands of their badge… Could we remove the pressure by taking our motto off our shirts? Arsenal took Victoria Concordia Crescit (“victory comes from harmony”) from their badge in 2002, and if anything their football is even more harmonious since they jettisoned the motto.

And what of those with no motto on their shirts like Wigan? Do they wander aimlessly, cruelly denied a footballing moral compass, or are they free from a ridiculous and unattainable promise?

I remember chattering my teeth through an entire Blackburn Rovers game, not through the cold but through searing excitement. I remember Duncan’s first game for us, our adrenaline infused victory over Wimbledon, Brett Angell and the footballing devil on his shoulder which turned him into a stumbling mess, Mikel Madar and his ridiculous hair, Marc Hottiger and his balsa-wood confidence. Did we cheer until we were hoarse when Farrelly scuffed in his goal, because it was the embodiment of N.S.N.O? None of these things were at the pinnacle of footballing greatness, but they were definitely good enough for me, I cheered them all.

To the fans who pass around one shriveled brain cell like the Lord of the Flies conch, who moan about the best manager we’ve had in 22 years, and claim inexplicably that ‘injuries are no excuse’: Don’t you dare tell me that only the best is good enough. My Everton are good enough for me, my love doesn’t come with Latin caveats. And don’t you dare judge on this season, when we have been knocked for six by injuries. How swiftly you forget that we finished first outside the Top Four last season and cruised to the FA Cup Final. How swiftly you forget freezing Wednesday nights at the Selhurst Park mausoleum, our Dogs of War scrapping for yet another bone.

We played well against Liverpool and lost. If we play anything like that for the rest of the season we will rise up what is a very tight and congested league. Bilyadetinov was as alone at the back post as Eleanor Rigby, and swept the ball wide – it could so easily have gone in. This season has had more knee jerk reaction than a reflex hammer.

Luck is a biased croupier, dealing unfair hands, it just goes to show that it all evens itself up over the course of the season. Liverpool conceded a goal to Sunderland via a devilish deflection off an inanimate object. On Sunday they scored via a devilish defection off Joey Yobo, Everton’s inanimate object. There is a little sign over Yobo’s head that indicates the number of days since his last accident, on Sunday it re-set to zero. But I still love him. I love them all. Would you turn to your son and tell him that you don’t adore him because perfection is the only thing that satisfies? Nil Satis Nisi Optimum – this way madness lies.